Our Team

Professional Approach and Experience:

Throughout his two decade career as a Financial Professional, Lance has defined “or fine-tuned”  his PURPOSE as an advisor.  Which is developing lifelong relationships with his clients and providing them financial confidence and clarity of how they are going to accomplish their goals.  Lance prides himself in being able to explain all the details and complex issues in a clear language that his clients can understand.

Furthermore, he brings value to our clients by recommending financial products and investments with an unbiased viewpoint gained by practicing through our DBA, Lighthouse Financial

Academic Achievements Include:

• Bachelor of Arts in Finance from the University of Arkansas
• FINRA Series 7 
• FINRA Series 66
• Life/Health/Disability Insurance
• CFP® certification from the College for Financial Planning

Life Outside of Business:

Lance's philosophy in life is to follow 3 simply rules; God, Family, Work.  Growing up in Lamar, Missouri, his parents instilled in him the values that he strives to live by each and every day.  He strongly believes in the power of community service and reaching out to those in need.   Lance and his wife and three children reside in Fayetteville and they try to instill those same values in their children. He also enjoys spending time golfing, hunting, snow skiing, water skiing, and Crossfit

Arkansas Insurance License #898008

California Insurance License #0B41058

Professional Approach and Experience:

Travis has been a certified public accountant since 1985. In 2000 he became a licensed and registered financial professional through the Trusted Advisor program of  Equitable Advisors and Equitable Network. He has worked for companies like Arthur Andersen Co. and WalMart Stores, Inc. in the past where he has gained broad based experience in accounting issues. Since 1995 he has owned his own CPA practice in Bentonville where he helps small businesses and high net worth individuals. Travis focuses his financial practice on wealth accumulation and preservation for individuals and small business owners and their employees. He brings a practical approach to wealth management that has resulted in long term relationships with his clients.

 Academic Achievements Include:

• Bachelor of Arts from University of Oklahoma
• Certified Public Accountant
• FINRA Series 7 
• FINRA Series 66
• Life/Health/Disability Insurance

Life Outside of Business:

Travis is highly involved in his community where he serves on the Bentonville School Board and as a member of several other non-profit boards. Travis lives in Bentonville, Arkansas with his wife Debbie. He has three children and four grandchildren.

In his capacity as a financial professional with Lighthouse Financial, Travis does not offer tax or legal advice, or any accountancy services.

AR Insurance License #3820592, CA Insurance License #0K45033

Professional Approach and Experience:

Daniel grew up in a small farming community in Northeast Arkansas. Growing up, his parents instilled in him the core values of working hard and caring for others. After graduating from Rivercrest High School, he started his next phase of life at the University of Arkansas studying to become a pharmacist, so he could help others care for themselves. After 7 years of school and a couple of years practicing as a licensed pharmacist, he decided that his passions in life and his desire to make a positive impact on people’s lives would be even better realized as a financial planner. At that point, he decided to change careers and start helping others care for their finances.

He still holds himself to those core values of hard work and caring for others, and that’s exactly what you’ll get from him. And thanks to the team approach he found at Lighthouse, you always know that you’ll be getting an advice from some of the best and hardest working advisors in the area.

Academic Achievements Include:

• Doctor of Pharmacy from the University of Arkansas for Medical Sciences
• FINRA Series 7
• FINRA Series 65
• FINRA Series 63
• Life/Health/Disability Insurance
• CFP® certification from the College for Financial Planning

Life Outside of Business:

As an avid sports fan, Daniel and his wife Morgan enjoy any and all Razorback sporting events and tailgates. He loves to run and can usually be found on one of the many trails in Northwest Arkansas. He is a member of Fellowship Bible Church in Fayetteville and spends time participating in and leading small groups during the week.

AR Insurance License #19184015

Professional Approach and Experience:

Morgan is your new accounts ambassador. She will be helping you through the entire set up process and will ensure everything gets where it needs to go as quick and efficient as possible. If accounts are being transferred she will keep you informed of the status and keep you abreast of where your money was vs. where it is going. She is great at what she does and we are confident you will enjoy working with her. Expect to hear from her soon!

Morgan Reeves provides administrative support services only.

Academic Achievements Include:

• Bachelor of Arts from the University of Arkansas
• Financial Paraplanner Qualified Professional™ certification from the College for Financial Planning

Life Outside of Business:

Morgan and her husband have two children and two dogs. They enjoy hiking and camping as a family, attending Razorback sporting events and pretty much anything outside.  She also enjoys baking and learning new techniques. She is currently working toward further credentials in her profession.

Professional Approach and Experience:

Amanda has been a certified public accountant since 2006. In 2015 she became a licensed and registered financial professional through the trusted advisor program of Equitable Advisors and Equitable Network. She has a wide variety of work experience in public accounting, as Controller for privately held companies and non-profit entities.  

Academic Achievements Include:

• Bachelor of Arts from Piedmont College
• Master of Arts in Accounting from Kennesaw State University
• Certified Public Accountant in Arkansas and Georgia
• FINRA Series 7
• FINRA Series 66
• Life/Health/Disability Insurance

Life Outside of Business:

Amanda was born and raised in Atlanta, GA.  She and her husband, Aaron relocated to Northwest Arkansas in 2009.  Amanda and Aaron have three daughters that keep them very busy with school and club soccer activities.  Their family is very active in the community.  They are members of Grace Point Church and Amanda currently serves as Treasurer of a local non-profit.

Professional Approach and Experience:

Since 1997, Russel has been working as a planner in Central Arkansas dedicated to helping individuals and businesses build their financial futures.  Russel’s comprehensive attention to detail and planning with his clients is very much second nature.  Russel is truly unique in that he has remained active in the US Military since 1985.  He is the only Financial Professional in the US working with Equitable who remains active in the Army Reserves.  The unique combination of Russel’s skills and core values make him a priceless asset to all his clients.

Academic Achievements Include:

• Bachelor of Arts in Finance from Arkansas State University
• FINRA Series 6
• FINRA Series 7
• FINRA Series 63
• FINRA Series 66
• Life/Accident/Health Insurance

Life Outside of Business:

Civic duty is an important part of Russel’s commitment to the community; he has been fortunate enough to forge relationships with several local Arkansas organizations that include the National Guard Association of Arkansas and Shriners International.  Russel has been an officer since 1990 and is currently a Colonel in the United States Army Reserves. He is a combat Veteran from Operation Iraqi Freedom. Russel currently resides in Benton, Arkansas with his wife Trisha and their three children; he is a member of the Benton First Presbyterian Church.

Arkansas Insurance License #785949

Professional Approach and Experience:

Nichole is responsible for all new account setups, account maintenance, and account transfers. She assists on all accounts from start to finish and can walk you through online account access, new client paperwork, and move money requests and transfers. Nichole also loves to coordinate marketing and client appreciation events where her education is strongly rooted. She is a committed team member who strives for excellence both personally and professionally. Her commitment to community and customer service will help you achieve your financial objectives.

Nichole Bryant provides administrative support services only.

Academic Achievements Include:

• Bachelor of Arts in Communication Studies
• Master of Liberal Studies in Organizational Leadership
• Financial Paraplanner Qualified Professional™ certification from the College for Financial Planning

Life Outside of Business:

Nichole resides in Oklahoma City with her two children. In her spare time, she loves getting outdoors and traveling with the kids. They enjoy exploring bookstores, fishing, and throwing the ball around. Nichole is also a part of the Plaza District OKC art community where she creates and sells her unique and organic kids’ fashion clothing. She also loves running, practicing yoga, and fishing. On the weekends, you can usually find her and the kids adventuring outdoors or visiting with extended family.

_{Nichole Bryant provides administrative support services only.}